Thirty-5 Capital Invests in Yobow, a Provider of Athletic Warm-Up and Injury Prevention Solutions
CHICAGO, IL – OCTOBER 15, 2024 – Thirty-5 Capital, LLC, a private equity firm focused on sports technology and innovation, today announced a strategic investment in Yobow, a provider of athletic warm-up and injury prevention products. Yobow joins an expanding Thirty-5 Capital portfolio that includes sports franchises, leagues, equipment, apparel, footwear and now performance gear that helps keep athletes in the game.
Yobow’s focus, encapsulated in its “Prehab Beats Rehab” tagline, involves developing solutions that help athletes at all levels improve readiness for physical activity in order to prevent injuries and reduce recovery times. The company’s newest solutions, BAK PAK / BAK PAK+ body activation kits, will launch October 18 at the 2024 NPL Championship in Cincinnati, where every player will receive a kit.
Each kit provides a carefully curated selection of Yobow performance and recovery products that can be used to enhance flexibility, promote blood flow and range of motion, and activate key muscles and joints. All components are bundled into a single mesh bag for easy portability, organization and on-the-go activation at any time. A warmup routine using the items in the kit can be completed in less than eight minutes, helping users minimize time spent injured on the sidelines, at home or in rehab.
"We all know the importance of arriving at least thirty minutes early for athletic activities to adequately warm up our bodies for peak performance, yet few of us actually put that into practice," said Ron Saslow, Founder and Managing Partner of Thirty-5 Capital. "That's why we've partnered with Yobow to develop a safe and effective 8-minute body activation program, designed to help both weekend warriors and professional athletes to perform at their best in sports like pickleball, baseball, golf, and beyond."
Thirty-5 Capital also is the majority owner of the Chicago Slice, a Major League Pickleball franchise; an investor in Paddletek, ProXR Pickleball and Boundless Pickleball, three paddle brands now combined under Thirty-5 Capital’s United Pickleball Paddles (UPP) umbrella; a backer of SQAIRZ sports footwear and MUEV pickleball apparel; and an investor in the Chicago Cubs and several baseball-related equipment companies.
“Teaming up with Thirty-5 Capital gives us an opportunity to raise our profile and bring our solutions to exponential numbers of athletes in record time,” said David Welles, Founder of Yobow and a leading voice in pickleball and sports recovery. “Their support, vision and resources will help us continue to expand our product offerings and make injury prevention a key part of every athlete’s routine.”
About Thirty-5 Capital, LLC
Thirty-5 Capital holds a robust portfolio of investments in professional sports teams, leagues, and innovative technology-driven sports companies. https://www.thirtyfivecapital.com/
About Yobow
Yobow is a provider of elite performance gear designed to optimize physical preparation before activity. For more information, visit https://theyobow.com.