Thirty-5 Capital Adds OMORPHO to Sports Technology Investments
Firm’s Micro-Weighted Training Gear Helps Build Strength, Burn Calories and Increase Stamina
CHICAGO, IL – OCTOBER 24, 2024 – Thirty-5 Capital, LLC, a private equity firm focused on sports technology and innovation, today announced the addition of a second performance gear company to its portfolio with a strategic investment in OMORPHO, a manufacturer of micro-weighted sportswear that helps athletes and fitness enthusiasts increase strength, endurance and calorie burn. The firm’s portfolio also includes sports franchises, leagues, and cutting-edge equipment, apparel and footwear that can improve the sports experience for both professional athletes and recreational players.
OMORPHO’s award-winning Gravity Sportswear and G-Vest weighted vests utilize MicroLoad™ wearable resistance technology that evenly distributes hundreds of small weights across the body and key muscle groups. The increased challenge provided by the company’s micro-weighted exercise gear boosts training effectiveness without compromising natural movement, providing performance benefits for activities ranging from gym workouts, hiking and running to sports of all types.
OMORPHO’s products are used by NFL, MLB and NBA players and teams as well as by celebrity trainers, tennis stars, and current and former Olympians. OMORPHO was named one of Fast Company’s Most Innovative Companies of 2023, and its G-Vest has earned numerous accolades including 'Best Weighted Vest Overall' in the Home Gym Awards of Men's Health, 'Most Versatile Overall Weighted Vest' by Women's Health Magazine, and ‘Best Weight Vest’ in Good Housekeeping’s Fitness Awards.
“Every athlete wants an edge that will help maximize his or her performance, whether in the fitness studio, on the pickleball court, or in a championship game. OMORPHO’s weighted sportswear and vests have been proven to help people get stronger, fitter and faster simply by changing what they wear for training,” said Ron Saslow, Founder and Managing Partner of Thirty-5 Capital. “This investment advances our commitment to backing innovative sports technology that can make a measurable difference in athletic achievement.”
Thirty-5 Capital’s first investment in the performance gear category was Yobow, a provider of athletic warm-up and injury prevention products that joined the firm’s lineup earlier this month. Thirty-5 Capital also is the majority owner of the Chicago Slice, a Major League Pickleball franchise; an investor in Paddletek, ProXR Pickleball and Boundless Pickleball, three paddle brands now combined under Thirty-5 Capital’s United Pickleball Paddles (UPP) umbrella; a backer of SQAIRZ sports footwear and MUEV pickleball apparel; and an investor in the Chicago Cubs and several baseball-related equipment companies.
“We are encouraged by the continued interest in OMORPHO and welcome Thirty-5 Capital as a major investor,” said Stefan Olander, Founder, OMORPHO. “This round of funding will aid our continued expansion and help us more quickly realize our mission to simplify the pursuit of a fit life for all athletes and fitness enthusiasts.”
About Thirty-5 Capital, LLC
Thirty-5 Capital holds a robust portfolio of investments in professional sports teams, leagues, and innovative technology-driven sports companies. https://www.thirtyfivecapital.com/
About OMORPHO
OMORPHO is a premium sport and fitness company founded in 2017 in Portland, OR. Its GRAVITY SPORTSWEAR™ and G-VEST collections are powered by MicroLoad™ that anatomically places small weights strategically across the body, helping everyone, from fitness fans to professional athletes, to get fitter, faster and stronger by simply changing what they wear for training. The name OMORPHO is derived from Greek, meaning “beautiful,” and is the lens through which the company creates gorgeous products and services that simplify the pursuit of a fit life. To view the entire collection and learn more about the science and benefits of MicroLoad™ please visit OMORPHO.com or follow @OMORPHO on Instagram.